Social CRM is growing rapidly- with 74% of people a member of an online community or social network. As Social Media takes precedence now in our business lives as well as our personal lives we need to identify the value of Social CRM.
What is Social CRM?
“Social CRM is a business strategy designed to engage the customer in a collaborative conversation and provide mutually beneficial value in a trusted & transparent business environment.”
ACT! by Sage 2010 embraces social CRM providing users with the tools to utilise information from client social media updates to inform marketing activity and develop more meaningful relationships.
Interested in finding out more about Social CRM? Attend the Social CRM Workshops hosted by our parent company, DMC Software.
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